Coaching & services

Nutrition coaching for people who take on the impossible

Whether you’re chasing a qualification, training around a 50-hour week or preparing to row an ocean, you’ll get an evidence-based plan that fits the life you actually have.

PhD Nutrition & Exercise ScienceSENr Registered Practitioner10+ years in high performanceAtlantic row nutrition support

The problem

Sound familiar?

✓You’re training consistently but feel flat, and you can’t tell whether it’s fitness, fatigue or fuel
✓You’ve got more nutrition rules than you can follow, and no idea which ones matter
✓Work, family and training all want the same hours, and your nutrition is the first thing to slip
✓You’ve signed up for something bigger than anything you’ve done before, and you want to make sure your nutrition doesn’t hold you back from achieving your goals
✓You’re already at a high level, and the gains left are in the details

None of this is a discipline problem. It’s a clarity problem, and that’s the part I fix.

Services

Three ways to work together

01

1:1 Performance Coaching

For athletes who want someone in their corner, week to week.

Ongoing coaching that adapts when training, work or life changes. We start with what you already eat and build from there.

  • In-depth initial consultation and a written action plan
  • Regular reviews, with changes as your training and life shift
  • Messaging support between sessions
  • Race or event fuelling plan included
  • The reasoning behind every recommendation, so you’re never just following rules
02

Event & Expedition Prep

For a specific race, challenge or expedition.

A focused block of support for one big goal: a first Ironman, a 100 km ultra, a multi-day charity challenge or an ocean row. We plan your training fuel, rehearse race-day nutrition and build a strategy for when things don’t go to plan, because over long distances something always goes wrong.

  • Event-specific fuelling and hydration strategy
  • Gut training and product testing in training
  • Contingency plans for heat, cold, kit failure and appetite loss
  • A tailored plan you can trust as you push yourself to your limits
03

Teams & Organisations

For clubs, squads, talent pathways and workplaces.

Seminars, workshops and ongoing support that make good fuelling the norm across a group, rather than something a few people work out alone.

  • Interactive, sport-specific sessions
  • Myth-busting grounded in current research
  • Take-home resources for athletes and coaches
  • One-off talks or ongoing programmes

The process

How it works

01

Apply

A short form about you, your goal and what’s getting in the way. I read every one personally.

02

Consultation

A one-to-one deep dive into your training, eating and the life around it. You leave with a clear starting plan, not a homework list.

03

Coaching or event prep

We put the plan to work, review what’s happening in the real world and adjust. The aim is that over time you need me less, not more.

No nonsense

What you won’t get from me

A generic meal plan

Your plan is built around your training load, your preferences and your week.

A requirement to track everything

We use only as much measurement as is useful, and then stop.

A supplement shopping list

If something works and suits you, we use it. Most of what’s sold to you doesn’t.

Guilt

Food is fuel, but it’s also much more than that. A good nutrition plan is built around social occasions, family meals and the rest of your life.

Client results

What clients get out of it

Personal bestsBetter recoveryConfident race-day fuellingLess time thinking about foodEnjoying the sport again

“

Working with Paul has helped me feel much more confident with how to fuel effectively and easily. I have achieved several main aims this year, including being recruited to university and competing in the U23 trials system. I was invited to the senior trials, which is further than I ever expected to get.

Andrew Green
Andrew Green
Rower · U23 & Senior Trials
“

Working with Paul has helped me reach two major goals within the space of a year (playing in Bournemouth 7’s after more than 5 years since I last played rugby and running the Jurassic Coast ultra 100km in 16 hours). Two things I could not have been able to conceive even two years ago.

James Connold
James Connold
Rugby Player · Ultra Runner
“

I am incredibly busy with work a lot of the time, and Paul has facilitated this completely, giving me the time and space to be able to give updates in my own time. Almost 1 year on and I am much happier and healthier than I thought would be possible in that time frame.

Ash Prince
Ash Prince
Performance Client
“

Even though I felt like I knew a reasonable amount about my fueling beforehand, having access to the knowledge of an expert really gave me the extra tools to maximise my performance. With Paul’s help I was able to comfortably achieve my 70.3 goal time.

Michael Johnson
Michael Johnson
Triathlete · Ironman 70.3

Got questions?

Questions people ask

I’m not an endurance athlete. Can you help?+

Yes. I work with athletes across rowing, rugby, running, triathlon and combat sports, and with people taking on one-off challenges. What matters is the demand you’re preparing for, not the sport’s label.

Do I need to track everything?+

No. If tracking helps for a short period, we’ll use it. If it doesn’t, we won’t.

Will I have to change everything I eat?+

No. We start with what you already eat and enjoy, and change the few things that make the biggest difference.

Is it all remote?+

Yes. Consultations and reviews are online, so where you live doesn’t matter.

What’s the first step?+

Fill in the application. I’ll review it personally and come back to you with next steps.

Got a challenge on the horizon?

Tell me what you’re working towards and what’s getting in the way. Let’s make sure fuel isn’t what stops you.

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Waffle & Watts Newsletter

Performance nutrition, by email

Short emails from Dr Paul Fairbairn (PhD, SENR) on fuelling and training for big goals, whether that’s a first marathon, a season of racing or an ocean crossing. Sent when there’s something worth saying.

Short emails on fuelling and training for big goals. Sent when there’s something worth saying.

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