Performance nutrition · Dr Paul Fairbairn
From your first big challenge to the top of your sport. Evidence-based nutrition coaching that fits around a full life and leaves you with less to think about, not more.
PhD Nutrition & Exercise ScienceSENr Registered Practitioner10+ years in high performanceAtlantic row nutrition support
Kona qualifiersU23 & senior trials athletes100 km ultra finishersAtlantic rowersIronman age-group winners
Who I work with
Most people I work with aren’t short on effort or information. They’ve read the books, listened to the podcasts and bought the products. They hold down demanding jobs, often families, and they’ve chosen something hard to chase on top.
The problem usually isn’t knowing what to do. It’s that the plan looks great on paper and falls apart when life gets hectic.
You’re not lacking discipline. You’ve been given too much advice and need someone to give you clarity and a plan you can actually act on.
Find your fit
Age-groupers to elite. Day-to-day fuelling, training blocks and race-day plans built around your sport and your schedule.
Ocean rows, ultras, multi-day challenges and charity events. When the demands are extreme and running out of fuel isn't an option.
Clubs, squads and talent pathways. Seminars, workshops and ongoing support that make good fuelling the norm.
The approach
I use science to filter the noise and focus you on the few things that actually move the needle. The rest you can ignore.
No meal plans that collapse under a busy week. We make your good days repeatable, even when things don't go to plan.
If something works, we use it. Everything I do is grounded in scientific research and applied based on what you value.
Body composition can matter, but we chase outcomes that make you better, not just smaller.
Client testimonial
“I wanted to settle into how my body works with better nutrition and shift my focus from how my body looks to how it performs. Working with Paul helped me realise that a well-fuelled body can do fabulous things. He doesn’t offer a one-size-fits-all plan. He makes you think about the bigger picture.
Jenny Campbell · Ironman Age-Group winner and Kona Qualifier
Client results
Working with Paul has helped me reach two major goals within the space of a year (playing in Bournemouth 7’s after more than 5 years since I last played rugby and running the Jurassic Coast ultra 100km in 16 hours). Two things I could not have been able to conceive even two years ago.
Working with Paul has helped me feel much more confident with how to fuel effectively and easily. I have achieved several main aims this year, including being recruited to university and competing in the U23 trials system. I was invited to the senior trials, which is further than I ever expected to get.
I am incredibly busy with work a lot of the time, and Paul has facilitated this completely, giving me the time and space to be able to give updates in my own time. Almost 1 year on and I am much happier and healthier than I thought would be possible in that time frame.
Paul’s methods cut through the marketing maze that is commercial nutrition and give science backed and evidence based advice which has saved me money which as an amateur triathlete, is very very helpful.
How it works
A short form about you, your goal and what's getting in the way.
A one-to-one deep dive into your training, eating and the life around it.
Ongoing support that adapts as life happens, or a focused plan for a specific race or expedition.
Calculate your race-day fuelling targets, build a product plan and work out your pacing in a few minutes.
Training tips, race-day nutrition advice and behind the scenes from the consultancy.
Whether it’s a first triathlon, a national trial or an ocean, let’s make sure fuel isn’t what stops you.
Free emails from Dr Paul Fairbairn, sent when there's something worth your time. Evidence-based nutrition and training, minus the noise, for people who'd rather train than research.
